Monday, September 10, 2007

The naked truth and nothing butt...

Here is a somewhat happy ending to the "stink bomb" Lush dropped whey they illegally used the tag line "Get Naked" for their most recent advert promoting package-free goods.

As it happens, "Naked" and "Get Naked" are registered trademarks belonging to Naked Soapworks of Bowen Island.

Written by owner, Laurel Bailey, the text has been edited for length and clarity.

Hello Everyone,

Things have changed a little. I went to the Lush website and found that even though their letter to me refused to concede that they trampled my trademark rights, they removed most of the offending material from their website! The Lush Canada "Get Naked" campaign is now "Lush in the Buff" and they are "baring it all" instead of "getting naked", their naked products are now "unwrapped" and the only reference to naked is now "The Naked Truth", which I can live with.

I wanted to let you guys know that it worked! No apology (which I would really like) and no admission of guilt but IT IS possible to affect change, even in a multinational! Thank you so much for your continued support. Naked people rock!

Laurel Bailey