Sunday, January 07, 2007

War Paint

I remember when M·A·C Cosmetics first made its 1985 début in Toronto. I had just moved from Vancouver the year before, shortly after I graduated from the now defunct Yvon Bourgeois School of Makeup Artistry. Back in the 80's there wasn't much freelance work available on the Westcoast. Since T.O. was so avant-garde, many of us Vancouverites eventually found our way there in search of a job in the industry where we lived and breathed fashion.

M·A·C was all the rage amongst make-up artists and my über big, hammered silver finish tackle box was filled with every colour one could think of! Is it not every girl's dream to have her very own portable "makeover in a box"? A very convenient accessory for those unexpected sleepovers! *wink*

Twenty-two years later, I am still using M·A·C and although the product quality is lesser, since Estée Lauder purchased the company in 1997, I do admire their flair for keeping it fresh and keeping us hooked.

I was truly magnetized by this photo and applaud the diversity of models they use to represent their philosophy, "All ages, all races, all sexes."

Because I have been out of the industry for nearly two decades, I was unaware of the worldwide boycott by professional make-up artists against the M·A·C and Estée Lauder companies for their unscrupulous business practices with regards to contract undercutting. Has M·A·C become a corporation who is solely concerned with attaining maximum profits while rendering those artists who have made them the icon they are today, faceless?

With all the money they have donated to ACT through the sales of their Viva Glam lipsticks and sponsorship of the annual Fashion Cares fundraising gala, it leaves one in a moral dilemma.